The web has laws, which if followed will enable your site to be visible and traceable even to those who do not know you. An ” optimized site” is a site that has good SEO making it visible to all users among the top search results.
The SEO Copywriter knows the laws of the web, how they apply and how to make your site perform.
The rapid evolution of the digital world has recently led to the appearance of the figure of the Uxwriter, accompanied by the Uxdesigner. These two figures are present as part of the Serena Genovese Web & Digital team, enabling us to provide services in keeping with the times and with the demands of the web.
These new figures analyse and plan the web user experience. They focus on microcopy, those texts that guide possible actions on a website, such as registration or online purchase.
All the figures involved in the creation of content – web copywriter, SEO copywriter, Ux writer, Ux designer, photographer, videomaker and web designer – carry out detailed research and analysis of the business in question, of its ideal client and of the message to be transmitted to create content of value.