Do you know how long your social content lasts?
It is good to know the social platforms in order to create an adequate editorial plan.
What stands out from this graph is the blog of your site which has an average duration of about 2 years.
The contents on Pinterest have an average duration of 4 months, which is a great achievement for a social network.
YouTube also has a great duration of video content, 20 days for videos uploaded to the strongest video platform ever.
The other social networks all last a few hours: Linkedin 24 hours, Instagram 21 hours, Facebook 5 hours.
Twitter instead only 18 minutes!
This makes us reflect on the repetitiveness of the contents we will post!